Pet Grooming Market Trends 2026: What Brand Owners Need to Know

The Global Pet Grooming Market in 2026

The global pet grooming products market reached approximately $10.2 billion in 2024 and is projected to grow at a CAGR of 6.8% through 2030. This growth is being driven by several converging trends that brand owners and private label buyers should understand.

Trend 1: Premiumization

Pet owners are increasingly treating their animals as family members, and this "humanization" of pets is driving demand for premium grooming products. Consumers are willing to pay more for:

For private label brands, this creates an opportunity to position at the premium end of the market with differentiated formulations.

Trend 2: Waterless Grooming

Waterless grooming products — dry shampoos, foam cleansers, and leave-in conditioners — are growing at nearly twice the rate of traditional wet grooming products. Key drivers include:

Trend 3: Functional Ingredients

Consumers are increasingly seeking products with specific functional benefits beyond basic cleaning:

Trend 4: Sustainability

Sustainability is becoming a key purchasing criterion, particularly among younger pet owners. Brands that can offer:

...will have a significant competitive advantage in the coming years.

Implications for Private Label Brands

For brand owners sourcing OEM products, these trends translate into specific product development priorities. Work with your OEM partner to develop formulations that address these trends, and ensure your packaging communicates the relevant credentials clearly.